Crowdsourcing for Change: A Structural Revolution Before Our Eyes
nadim January 9th, 2009
Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
Among the big Internet breakthroughs of 2007/08 (although in truth signs appeared well before this) was the emergence of a new breed of websites which utilized crowdsourcing, defined above, to generate new knowledge across a variety of disciplines. Here’s an interesting video by Jeff Howe describing this phenomenon:
We’ve all used these sites before — the most well-known of which is probably Wikipedia — and are certainly grateful for having them around (particularly the night before an essay deadline)! With the glut of encyclopedic knowledge literally a click away on sites such as Wikipedia, it seems unthinkable that just a few years ago we relied so heavily on that set of dusty old books tucked away in grandpa’s wooden book cabinet. Trouble was, even if the encyclopedia had the entry we were looking for, the date of publication could still have rendered the information useless, which meant forking out a chunk of money to get the latest set of “certified” knowledge. Sounds a little ridiculous doesn’t it?
The early attempts at digitizing encyclopedias, in products such as Microsoft Encarta, still followed this centralized model. “Here’s a CD with this year’s knowledge, and the good news is that we are working on next year’s version. Just $xx.99 for the upgrade!” Thankfully, the emergence of Web 2.0 technologies, which allow formerly passive consumers of information to become active contributors, broke this trend. And the result is as we see it today. A huge spiderweb of information, built up strand by strand, in which the tiny data banks once locked in our heads have been woven into a seamless whole: free, accessible to all and always up-to-date.
This same “Wisdom of Crowds” idea that resulted in Wikipedia has found more specialized applications too. One that I find exciting due to its potential contribution to curing diseases is called FoldIt (www.fold.it). Without going into too much detail, the makers of this site have turned a daunting scientific problem into a computer game that can be enjoyed by anyone! To quote the site:
The number of different ways even a small protein can fold is astronomical because there are so many degrees of freedom. Figuring out which of the many, many possible structures is the best one is regarded as one of the hardest problems in biology today and current methods take a lot of money and time, even for computers. Foldit attempts to predict the structure of a protein by taking advantage of humans’ puzzle-solving intuitions and having people play competitively to fold the best proteins… The more we know about how certain proteins fold, the better new proteins we can design to combat the disease-related proteins and cure the diseases.
Who would have thought? Play an online game, fold some proteins, and just maybe, cure cancer in the meantime.
Back in the 19th century, Baha’u'llah, the great spiritual Educator of this age, undertook a mission to revolutionize the outdated structures of religion (which, much like our dusty encyclopedias, had worn out with age). Faced with an entrenched religious orthodoxy that had become absorbed with greed and lust for power, and had long-ceased to satisfy the spiritual needs of an advancing human race, He swept away the influence they had enjoyed for so long. No longer would they control empires and hold sway over the masses. He called on them to reform their ways, rebuked them for the arrogance of their response and warned them of their imminent demise.
But that’s just one part of the story, for in its place Baha’u'llah planted the seeds of a totally new system. This new system, He said, would be participatory instead of passive. Each and every follower, far from being content with listening to a weekly sermon while simultaneously watching society spiral towards seeming doom, would be an active builder of a new spiritually-founded civilization. Knowledge discovery and decision-making would no longer be the domain of a privileged few, but would instead be “crowdsourced” to the masses.
Baha’i administrative institutions (usually comprising of nine adults) would reach their decisions through a process of open consultation, where each individual’s ideas would be given expression and discussed in an honest, frank way by the group. Once a thought is expressed, it would no longer belong to the individual but to the entire group (similar to a Wikipedia entry you might say). In so doing, the harm caused by individual egos would be negated and ideas would always be subject to the scrutiny of peers. Membership on these institutions would be characterized by a spirit of humility and service, entirely far removed from the power games so pervasive in every sphere of society. No attention would paid to the level of formal education of the members – “Not infrequently, nay oftentimes, the most lowly, untutored, and inexperienced among the Friends will, by the sheer inspiring force of selfless and ardent devotion, contribute a distinct and memorable share to a highly involved discussion in any given Assembly.” The inspired consultations during the current series of 41 conferences, held by Baha’is across the globe, have borne testament to this spirit of inclusivity. People of all backgrounds – whether rich or poor, young or old, light-skinned or dark-skinned, educated or uneducated – have been directly engaged in charting the course of their activities over the next few years. Unlike in the past, now every single individual has a voice.
The parallels between the online crowdsourcing phenomenon and elements of the Baha’i administrative order are certainly worthy of note. No one doubts that Wikipedia/FoldIt-style applications will continue to develop organically into the future, at the expense of centralized, proprietary data sources. So too it seems, as Baha’i institutions continue to advance towards the ideals described in the Baha’i Writings, will humanity become more keenly aware of a breakthrough model of social organization, sitting in its midst, that caters for the realities of this day and age.
- General Interest , News & Current Affairs , Principles in Action
- Comments(7)

Thank you for this article! Certainly, when applied to “church” matters, crowdsourcing and other tender plants sprouting from the seeds Baha’u'llah planted in earth’s civilization, will provide models to help the believers avoid becoming “congregations” of Baha’is (us and them) and visualize how effectively a cluster (we) can work in our current society.
Lord, let me not be left behind with my antiquated perceptions and bad habits!
Just a few more weeks to the Auckland Conference!
Baha’is have the strongest foundation for crowdsourcing:
1. We have access to a diversity of opinion at all times through the diversity of our backgrounds (economic, racial, social).
2. We have a mechanism to aggregate the wisdom and knowledge through consultation and the structure of the Administrative Order
3. We are a decentralized crowd, which allows us to draw on local knowledge.
4. We are commanded to be independent thinkers and avoid imitation.
PLUS, we have one thing that all studies of crowdsourcing ignore: We have a two Divine sources of knowledge and wisdom, the Sacred Writings and Consultation (“when coming together, turn their faces to the Kingdom on high and ask aid from the Realm of Glory.”)
Thank you Liz and Neysn for your thoughtful contributions. While researching this article, I had numerous entertaining flashbacks to my early days of Internet use ie text-based e-mail in a black&white editor on a crummy dial-up connection. And then the progression to things like Hotmail with an amazing 1MB of storage, then Lycos chat, ICQ and so on and so forth. And here we are today… today (literally) my one year old niece had a video conference with her grandma in Singapore!
The funny thing is, at each step along the way we’ve been mesmerized by the technology (I don’t really recall complaining about the limitations – I was just happy to have e-mail), and if it weren’t for a handful of innovators who pushed us through to the next technological milestone we would all remain (unknowingly) hindered. Looking back now and chuckling at where we were just a few years ago, I sure feel like I owe a debt of gratitude to the innovators.
I suppose the point being made is that the majority of people aren’t really cognizant of the fact that existing social structures do *not* represent the pinnacle of human organization. So it’s up to Baha’is to do a few things (keeping the numbering thing going like Neysan!)…
.
1. continue demonstrating the efficacy of this wonderful system and improving our participation in it,
2. in so doing, show people that this is not “organized religion” as they have come to know it, but something entirely, groundbreakingly different and
3. presenting the model to people in a way that will excite them into taking that leap of consciousness, in much the same way that we happily traded the dial-up connection for the broadband line
I’d be interested to hear what others have to say… let’s hear you!
nadim,
From the mid 80’s, a friend set my 286 up with Opus and a 1200 baud modem. “You need this”, he said. My computer became a FidoNet BBS called PeaceKauai. From that technology, BahaiNet was born.
At the World Congress in New York City, a group of BBSers and Unix Internetters from many places gathered at Columbia University and the BCCA was born.
Then the WWW was born and now we have iPhones and instant communications on many devices and e-communication is mainstreamed.
We have the opportunity to use these tools for the purpose for which they were created- to carry the healing and unifying message of Baha’u'llah far and wide.
Very interesting analogy! I guess that all religions are examples of ‘crowdsourcing,’ and perhaps this is the divine mechanism for advancing civilization. More than anything else, I think your fascinating post highlights the irrelevance of clergy to todays world. We no longer require clerical expertise in order to develop rich and meaningful religious communities.
One detail that’s often left out of this discussion of crowdsourcing, however, is the very significant role of admins on Wikipedia. Article administrators do a high volume of work on the site and they are essentially the glue that holds the integrity of the enterprise together. A recent study (http://www.viktoria.se/altchi/submissions/submission_edchi_1.pdf) showed that the role of admins on Wikipedia was much greater four years ago than today. We could perhaps draw similar conclusions about the central role of Baha’i institutions and administrators today in moving the young Baha’i community forward.
Hey Geoff!
Good point about Wikipedia administration…certainly need the gatekeeper role to maintain the integrity of information coming in, and a little thought reveals interesting parallels with the appointed institutions in the Baha’i Faith. Really like your new blog btw… check it out everyone: http://www.jeunestreet.com/
Having recently read “The Wisdom of Crowds” and used web 2.0 tools for awhile now, this blog entry was quite fascinating to read. I guess I intuitively thought about the crowdsourcing feature of the Baha’i Faith, but this article really helps to draw those analogies out. It’s also interesting that Geoff noted the role of admins. I think what’s important about admins is that, just like software, we must ensure that decisions are as transparent and well-grounded in sound reason as possible. We don’t want to end up with indiscriminate gate keepers, but rather wise and compassionate admins who approach any decisions with justice and fairness.
Nice article and nice discussion!